Vogue Spring winter fashion campaign featuring a new outerwear look

WINTER / NEW ARRIVALS

Winter, reimagined.

Explore new down jackets and winter outerwear for women and men.
Modern silhouettes for the season ahead.

THE WINTER EDIT / NEW BEGINNINGS

A new season.
A starting point.

Discover new down jackets shaped by clean silhouettes, thoughtful details and everyday comfort. Explore winter outerwear for changing routines, from the city to the outdoors.

EXPLORE THE SEASON ↓

The season’s silhouettes.

Explore women’s and men’s winter outerwear, with fresh proportions and versatile down jacket styles.

Vogue Spring women’s winter outerwear campaign featuring a down jacket look — 01 / WOMEN
For her.
Winter, on her terms.

Discover women’s down jackets and winter layers with modern proportions, everyday comfort and a confident sense of style.
Explore women

Vogue Spring men’s winter outerwear campaign featuring a contemporary jacket look — 02 / MEN
For him.
Made to move forward.

Explore men’s down jackets and winter outerwear with clean lines, versatile layers and a considered approach to daily wear.
Explore men

Selected new arrivals.

Explore selected new down jackets and winter outerwear styles from Vogue Spring.

Vogue Spring visual concept for winter outerwear collection development

FOR BRANDS & PARTNERS

A starting point.
Your next collection.

Explore ideas for winter outerwear development.
Shape the direction of your next collection.

FROM IDEA TO COLLECTION

From a brief to a clear direction.

From a first concept for down jackets or winter outerwear to materials, fit and finishing details, explore the decisions that help shape a clear collection brief.

Winter outerwear design reference for silhouette and collection planning

01 / 04

Define the direction.

Start with your audience, target market and brand direction. Share references and the types of down jackets or winter outerwear you want to explore.

BRAND BRIEF / AUDIENCE / INTENDED USE

02 / 04

Explore the silhouette.

Consider length, volume, fit and ease of movement. Short down jackets, longer insulated layers and parkas each offer a different visual direction.

PROPORTION / FIT / DESIGN REFERENCES

03 / 04

Consider the details.

Explore fabric preferences, insulation or filling requirements, colour palettes and finishing details. Branding, trims and packaging can also form part of the brief.

MATERIAL / COLOUR / BRAND IDENTITY

04 / 04

Plan the next step.

Outline intended quantities, a target budget and your launch window. Any sampling, technical requirements and production arrangements should be confirmed for the specific project.

PROJECT SCOPE / SAMPLING / TIMELINE

Define the details.

Explore outerwear silhouettes, materials and brand details to shape a practical collection brief.

Shape the silhouette.

Discuss the jacket length, volume, fit and functional details that suit your intended wearer.

Length & proportionFit referencesHood & pocket direction

Find your winter.

VOGUESPRING / EXPLORE

Winter, reimagined.

A new season.
A starting point.

The season’s silhouettes.

For her.
Winter, on her terms.

For him.
Made to move forward.

Selected new arrivals.

A starting point.
Your next collection.

From a brief to a clear direction.

Define the direction.

Explore the silhouette.

Consider the details.

Plan the next step.

Define the details.

Shape the silhouette.

Set the material direction.

Express your identity.

Build a clear project brief.

Winter, reimagined.

A new season.A starting point.

The season’s silhouettes.

For her.Winter, on her terms.

For him.Made to move forward.

Selected new arrivals.

A starting point.Your next collection.

Define the direction.

Explore the silhouette.

Consider the details.

Plan the next step.

Shape the silhouette.

Set the material direction.

Express your identity.

Build a clear project brief.

A new season.
A starting point.

For her.
Winter, on her terms.

For him.
Made to move forward.

A starting point.
Your next collection.